Note for Non-U.S. Visitors: The Online Services and the products and services offered on the Online Services are intended only for residents of the fifty (50) United States and the District of Columbia and are not directed to individuals residing outside the United States, who may be subject to different privacy laws. If you reside outside the United States, do not access or use the Online Services.
What Information About Me Is Collected And How Does Ace Use It?
Information You Choose to Provide
This information is used for the purpose for which it was collected. For example, the information is used to process, track, and ship orders, to send order and shipping confirmations, to manage billing and payment processes, to operate the Ace Rewards program, to provide emails, newsletters, and other communications you have requested, to administer and fulfill sweepstakes and contests (including tax reporting), to post product reviews and other content provided by you, to process employment applications, and to provide customer service.
We may also generally use this information to conduct audits, to manage our information and financial systems, to prevent, identify, and investigate malicious or illegal activity, fraud, and security breaches, to evaluate and improve our products, services, merchandise, Online Services, and customer service, to contact you about sales, product recommendations, special offers, and new site features from Ace and other selected vendors, to promote and market our business, products, and services to you and to third parties, to track, measure, and improve the effectiveness of our marketing, including digital marketing, to comply with your preferences regarding marketing communications, and for administrative and analytical purposes. In addition, we may use this information for any other purpose you have authorized.
Information We Collect Automatically Through Technologies
Cookies and Other Technologies
Like many online services, we collect and store certain information automatically whenever you interact with our Online Services. For example, we collect your IP address, browser and device information, including operating system, application software, and reference site domain name, every time you access or use the Online Services. We also collect information regarding customer traffic patterns and usage and mobile application usage data. We may use this information in combination with other information we have about you, including Personal Information.
Most browsers accept cookies by default but allow you to block or delete them. If you restrict cookies, you may not be able to use some features of the Online Services. To learn more about cookies and how to disable them, please consult the “Help” feature of your browser or your device’s user guide.
We and our advertising vendors use online technologies, including cookies and pixel tags, to collect information about your online activities over time and across third-party websites and platforms. These technologies enable us or our vendors, including Google, to recognize a unique cookie or pixel tag placed by us or our vendors when you accessed the Online Services or by a third party when you visited a third-party website or platform. This information is used to manage advertising effectiveness and provide you with online advertisements, including advertisements on unaffiliated third-party websites and platforms, more likely to be of interest to you. These technologies also allow us to learn which advertisements bring users to our Online Services and to manage affiliate advertising.
For more information about interest-based advertising (often referred to as online behavioral advertising or targeted advertising) and how to manage your preferences for interest-based ads, please visit the following third- party websites:
To opt out of receiving interest-based advertisements from members of the Digital Advertising Alliance (DAA), please visit the DAA website at: www.aboutads.info/choices
To opt out of receiving interest-based advertisements from members of the Network Advertising Initiative (NAI), please visit the NAI website at: www.networkadvertising.org/choices
Please note that these opt-out mechanisms are browser and device specific. If you wish to opt-out of interest-based advertising across all browsers and devices, you need visit the above websites from each browser and device you use. Please consult your device’s user guide or visit the Google Play Support Center or the Apple Support Center for more information on managing interest-based advertisements in a mobile environment. Please be aware that if you opt out of receiving interest-based advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.
Do Not Track Signals
Although your browser may deliver a Do Not Track signal to the Online Services, at present Ace does not respond to such signals.
We may collect information about your location when you access or use our Online Services.
We use your IP address to derive information regarding your location (such as longitude and latitude). If you access or use our Online Services from a mobile device, we may collect geolocation information from your mobile device, but only with your authorization. Location information is used to assign you to a local Ace Hardware store and to customize certain features of the Online Services, such as the store locator feature, local advertising, and product selection, availability and pricing. We may also use this information to send push notifications customized to your location if you have authorized us to send them to your mobile device. Push notifications, which appear on the screen of your mobile device in the form of a badge, alert, or banner, allow mobile applications to send information to your mobile device even when the application is not in use. You may choose to receive push notifications without consenting to the collection of geolocation information, but the messages you receive will not be customized for your location. Your mobile device’s operating system may store your authorization to provide us with information regarding your location. While your authorization is active, if you access or request location-based services from our Online Services, your mobile device will provide us with your location without additional authorization from you. If you would like to disable location services in connection with our mobile website, please consult your mobile device’s user guide for instructions on clearing cookies. If you would like to disable location services and/or push notifications in connection with our mobile app, adjust your mobile device settings according to the instructions in your mobile device’s user guide.
We may also collect information from you regarding a third party. For instance, if you want to use a “forward to a friend” or similar feature on our Online Services to send communications to a person, we will collect that person’s name and email address from you. We will use this information only to send your communication and will not use the information you provide to otherwise contact the person.
Is Information Collected From Children?
The Online Services and Ace Rewards Program are intended for adults. We do not sell any items ordered through our Online Services directly to anyone who we know to be under the age of 18. If you are under the age of 18, you should not enroll in the Ace Rewards program or use our Online Services to submit orders or purchase any items. In addition, we do not collect online any Personal Information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use our Online Services only with the involvement of a parent or guardian and should not submit any Personal Information of any kind to us.
California minors (under 18 years of age) may in certain circumstances request and obtain removal of content or information they posted to the Online Services. If you are a California minor, you may make a removal request by contacting us by email at email@example.com or by phone at 888-827-4223.
With Whom Do You Share Information?
Except as prohibited by law, we may share your Non-Personal Information with any third party for any purpose, including third-party marketing efforts. Examples of such Non-Personal Information include the number of users who accessed or used our Online Services during a specific time period or purchased a specific product through the Online Services, and information about your device, system and application software. This Non-Personal Information may include aggregate information, which is compiled information reflecting the collective usage of multiple users, and de-identified information, which is not personally identifiable, but does reflect the usage patterns of a particular user, as opposed to users collectively.
In some instances, we may allow third parties to use online technologies to collect Non-Personal Information about you when you use the Online Services. For more information, please see the sections above regarding Information we automatically collect through technologies.
Ace may transfer Personal Information to its subsidiaries and corporate affiliates, including future subsidiaries and affiliates.
Ace Hardware Stores
We may share Personal Information with Ace Hardware stores in order to facilitate shipping, delivery, and assembly services related to purchases made on the Online Services, to assist in the resolution of disputes or customer services issues, to facilitate your membership in the Ace Rewards program, and to enable Ace Hardware stores to conduct their own marketing activities. Please not that most Ace Hardware stores are independently owned and operated, although some stores are owned by Ace affiliates.
Third-Party Vendors and Service Providers
We engage third parties to perform services in connection with the operation of our business. Examples of these services include, but are not limited to, operation of our Online Services, management of customer accounts and Ace Rewards accounts, payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, gift card processing and management, advertising, market research, marketing and promotional activities and communications, affiliate advertising, sweepstakes and contest administration and fulfillment, Online Services evaluation, data analysis and data cleansing.
Social Media and Advertising Platforms
We may use social media and advertising platforms, such as Facebook® and Google, to serve advertisements to you or to third parties that the platform determines are similar to you. In order to offer these ads, we may share your Personal Information, such as email addresses or phone numbers, in hashed or unhashed format, with the platform provider, which can match this information to a particular platform user.
We may make your Personal Information, together with information regarding your preferences, activity, purchases, and demographics, available to third parties for purposes of conducting marketing activities on behalf of Ace, the third parties, and/or or any other party.
Law, Security and Protection of Rights
Sale, Transfer or Reorganization of Business
We reserve the right to transfer your Personal Information in connection with the sale or transfer of all or a portion of the business or assets of Ace to a third party.
In addition to the foregoing circumstances, we may share your Personal Information when you authorize us to do so.
What Steps Are Taken To Keep Personal Information Secure?
We use various security measures to protect Personal Information that we collect. However, we cannot guarantee that your Personal Information will be secure from disclosure or misuse, either by accident or by unauthorized intrusion or breach.
In order to help protect your Personal Information, you should keep your account usernames and passwords secure and not provide them to others. If we request that you re-set your username and/or password, please do so promptly. If you wish to cancel a username or password, or if you become aware of any loss, theft or unauthorized use of a username or password, please contact our Customer Care Department by email at firstname.lastname@example.org or by phone at 888-827-4223.
How Can I Access, Correct and Update Personal Information?
If you are an account holder, you can access, correct, and update certain Personal Information by accessing your account through the Online Services, by clicking on the Sign In/Register button located on the acehardware.com home page. If you are an account holder with an Ace Rewards membership, you can update your Ace Rewards profile by linking your Ace Rewards account to your online account. You can also update certain Personal Information by contacting our Customer Care department by email at email@example.com or by phone at 888-827-4223. Please note that you may not be able to access or update all information we have about you.
Can I Indicate Whether or Not I Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. If you are an account holder, you can indicate email preferences by accessing your account through the Online Services. If you place an order through the on Online Services, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to indicate your preferences by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you or following the “unsubscribe” instructions in a notification or other message type. Even if you unsubscribe from our emails, you may continue to receive promotional emails from Ace Hardware stores. To unsubscribe from promotional email communications from an Ace Hardware store, please follow the instructions for unsubscribing in the store’s email. If you no longer wish to receive push notifications on your mobile device, please consult your mobile device’s user guide for instructions on how to disable push notifications.
What Happens When I Link To or From Another Web Site or Use Social Media or Product Review Features?
What About Contests and Sweepstakes?
Your California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide Personal Information when obtaining products or services for personal, family, or household use are entitled to request and obtain from Ace certain information about the Personal Information we share, if any, with other businesses for their own direct marketing uses. To obtain this information, please contact us at firstname.lastname@example.org with “Request for California Privacy Information” in the subject line of your email. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.